Job Summary:
Our client is seeking a Marketing Analyst to join their team! This position is located in Basking Ridge, New Jersey.
Duties:
- Support the development of a holistic cross-segment marketing view for the organization
- Determine and align the marketing priorities for investment along with KPIs
- Work with Segment Marketing teams, CMO, and VBG leadership to ensure alignment on all marketing activities
- Monitor market trends for new practices and technologies that will improve and optimize marketing performance
- Build collaboration, partnership, and support the strategic direction with Segment Marketing teams, CMO, and BU leadership
- Partner cross-functionally in VBG to help tell the marketing story
- Use customer feedback to inform marketing programs and promote client satisfaction
- Provides analysis and recommendations to the marketing and content team
- Analyze sales and marketing key performance indicators to inform marketing efforts
- Ensure marketing strategies align with overall business strategy
- Align with the segment marketing teams to identify top marketing priorities for annual planning
- Regularly review and revise plans based on performance, changing market conditions and business priorities
Desired Skills/Experience:
- Bachelors degree in Marketing or related field, or 6+ years of relevant experience
- Analytical and problem-solving skills with experience translating complex data into actionable insights
- Experience in developing data-driven marketing plans that achieve measurable results
- Team player and able to work well with large and varied teams
- Highly effective communication and presentation skills
- Strong project management skills
- Strong analytical skills
- B2B Marketing experience
- Ability to work in a fast-paced environment
- Marketing Strategy Experience
- Experience using Google suite
- Marketing Strategy Experience
Benefits:
- Medical, Dental, & Vision Insurance Plans
- 401K offered
